I’m Riddhi Katariya , a Product & UX Designer working across branding, packaging,
and physical–digital experiences.
I design thoughtful products and visual systems that translate human needs into clear, usable experiences.
Selected Work
A mix of academic, self-initiated, and professional projects.
Designing with
intent, clarity, and care.
I’m Riddhi Katariya, an Industrial Design graduate working across branding, packaging, UX, and product design.
I focus on shaping ideas into clear, usable systems that respond to real human needs rather than surface-level trends.
I enjoy working on projects that deal with how people think, feel, and make decisions in real situations, not ideal scenarios.
I believe good design feels intuitive because the thinking behind it is rigorous.
What drives my WORK
Clarity first
Design should reduce confusion before adding character.
Systems, not fragments
Every element belongs to a larger visual and functional ecosystem.
Human behavior
at the core
Design decisions should respond to how people think, feel, and act.
Milestones
Key moments that shaped my design practice.
Youth Co:Lab National Innovation Challenge (2024–25) ​
Selected participant in Top 20
ScaleUp iBiz 2.0
Winner, startup bootcamp & pitch competition
SSIP (Student Startup & Innovation Policy, Gujarat)
Project support & validation
Research & Writing
Alongside design practice, I use research to understand systems, accessibility, and human-centered infrastructure, grounding design decisions in structured inquiry.
Enhancing AFC Gates and User-Centric Navigation Systems in Ahmedabad Metro Stations
ACED Conference, IIM Mumbai
To view the abstract, click here
Petals of Purpose:
A Cooperative Approach to Sustainable Flower Waste Management in Ahmedabad
ICoRD Conference, IIT Hyderabad
To view the abstract, click here
