FUR-EVER
Dog food brand
Project Overview
Fur-ever Dog Food introduces a redesigned 15 kg packaging to enhance user accessibility and ensure an airtight seal for prolonged freshness. The new design integrates a resealable clip, which not only protects against air and water exposure but also doubles as a convenient tool for dispensing food.
Problem:
Large dog food packaging often lacks user-friendly accessibility and effective resealing mechanisms, leading to freshness loss and inconvenience in handling. The challenge was to optimize functionality without compromising the packaging’s durability and ease of use.
My role:
Identified user pain points and ideated solutions to enhance accessibility, durability, and freshness retention in the packaging system.
Group Project - ( Sanika Deshpande, Benita Biju & Austin Xavier)
Goal:
To refine the 15 kg Fur-ever Dog Food packaging by improving accessibility, storage efficiency, and resealability while maintaining its structural integrity and ensuring prolonged freshness.
Responsibilities:
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Conducted user research to identify pain points in handling large Fur-ever dog food bags.
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Analyzed material choices to enhance durability, resealing efficiency, and freshness retention.
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Developed and tested prototypes integrating a resealable clip for added functionality.
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Ensured the design maintained Fur-ever's brand identity while improving user convenience and accessibility.
EXISTING PACKAGING
A 15 kg dog food bag offers lasting nutrition for medium to large dogs, with durable packaging for freshness and convenient storage, ideal for pet owners prioritizing convenience and value.
USER CHALLENGES
Inconvenient non-resealable bags
Wide-opening
Need to transfer in another container
Need to air tight the container
Inconvenient take food from bottom
Lack of Portion Control
A wide opening potentially leading to overconsumption and obesity
Lack preservation of moisture getting into the food
IDEATIONS
Cup will provide a proper proportion of food to the dog
The handle with the resealing clip will help to scoop the food easily
Resealing clip is used to properly seal the food bag
Fold
Insert
Seal it
Sealed
INTRODUCING
FUR-EVER
FUR
+
forEVER
=
FUR-EVER
Soft, dense hair that covers the bodies of animals
A sense of eternal companionship, love, and loyalty between pets and their owners
Conveys the idea of providing long-lasting care and nourishment for dogs, emphasizing the enduring relationship between pets and their owners.
The fusion of "Fur-Ever" and our logo, is depicting a satisfied dog belly, speaks volumes. It embodies our brand's deeper purpose: to not only nourish dogs but also celebrate the everlasting connection between them and their owners. This reinforces our dedication to their lifelong health and happiness, emphasizing that they are treasured family members forever.
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GRAPHIC LAYOUT
Outcomes
The packaging module focused on understanding design principles, problem-solving techniques, and material selection to create functional and innovative packaging solutions. By aligning packaging design with product requirements and brand identity, the project resulted in efficient, user-friendly, and portable packaging solutions. Professional prototypes were developed and presented through both digital and manual methods.
Takeaways
Impacts
The refined packaging design improved portability, durability, and resealability, making it easier for users to store and handle. The integration of branding elements ensured a consistent and recognizable identity for Fur-ever.
Next steps
Refine material selection for sustainability and cost efficiency.
