BREATHE
BEO-
Project Overview
Bang & Olufsen is renowned for its innovation, elegance, and superior audiovisual craftsmanship. This project focuses on studying and understanding the brand’s design philosophy and values to develop a new air purifier that aligns with Bang & Olufsen’s aesthetics while catering to the needs and preferences of Indian consumers.
Problem:
While Bang & Olufsen is known for
high-end audiovisual products, expanding into home wellness solutions requires a deep understanding of both the brand's identity and Indian lifestyle needs. The challenge lies in designing an air purifier that seamlessly integrates into luxury living spaces while addressing air quality concerns in India.
My role:
Product Designer leading the research and conceptualization of the Bang & Olufsen air purifier.
Group Project - ( Sanika Deshpande, Benita Biju & Austin Xavier)
Goal:
To research and analyze Bang & Olufsen’s brand language, product design principles, and market positioning to create an air purifier that reflects their premium identity while being functional and relevant to Indian consumers.
Responsibilities:
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Conducted brand analysis to understand Bang & Olufsen’s design language and market positioning.
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Performed user research to identify air quality concerns and lifestyle needs in Indian households.
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Developed product concepts that align with the brand’s aesthetics and functional expectations.
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Designed prototypes integrating form, material, and technology to ensure a seamless Bang & Olufsen experience.
BRAND ATTRIBUTES
Contrasting Elements
Bauhaus and Scandinavian design style
Harmony Integration
Functional Aesthetics
BRAND MOTIFS
Display shape
Base frustum
Slit
placement
Slit shape
Frustum and elevation
Curved shape
WHY AIR PURIFIER?
Realm of
home wellness.
Quality indoor air purification.
Lifestyle Integration
Technology Integration
TARGET AUDIENCE
Bang & Olufsen aims its premium audio-visual products towards affluent, design-savvy Indian consumers who appreciate high-quality technology and luxury experiences.
INSPIRATION BOARD
Cultural Fusion
Symmetrical Elegance
Rich Textures, Simple Forms
Functional Aesthetics
Contemporary Craftsmanship
Sleek Fusion
IDEATIONS
PROCESS & MOCKUPS
INTRODUCING
BEO-BREATHE
AIRPURIFIER
WORLD OF B&O
Immerse Yourself in Pure Air Harmony
BEOBREATHE
SUPPORT
SOUNDBARS
TELEVISIONS
HEADPHONES
SPEAKERS
Bang & Olufsen's Symphony of Sound and Clean Air
BEOBREATHE
Design your own
Popular Variants
Adaptive Display
Integrated Sound System
Contrast Material Integration
BEOLINK
INTRODUCING
BEOLINK
We've designed an app for Bang & Olufsen's BeoBreathe product, enabling easy mobile connectivity and interaction alongside existing B&O products.
FEATURES
Outcomes
This project provided valuable insights into product design for efficient manufacturing, target market assessment, and brand positioning. By analyzing Bang & Olufsen’s visual language, form, and aesthetics, we developed a product concept that aligns with the brand’s identity while incorporating essential technical and ergonomic considerations.
Takeaways
Impacts
Understanding Bang & Olufsen’s design philosophy and market positioning enabled the creation of a product that seamlessly blends luxury aesthetics with functionality. Incorporating ergonomic and technical insights ensured that the design is both visually appealing and user-centric.
